Get Lean This Summer.
Without Ruining Your Weekends.
The 6-Week Beach Ready Challenge gives you the system, the accountability, and the plan — so this is finally the summer that actually sticks.
Book Your Free Consult →A quick call to see if it's a fit. No credit card. Members join free.
Over 2,000 clients transformed · 10+ years coaching · No fad diets. Ever.
Sound familiar?
You already know what to do.
So why isn't it working?
Every June you fire up. By week 3 you drift. By August you're back where you started — maybe a little worse. That's not a willpower problem. It's a system problem.
You go hard for two weeks, burn out, and spend the rest of summer "starting Monday."
One barbecue turns into a write-off week. You figure you'll fix it after the long weekend.
You're eating less, moving more — and the scale still isn't budging. Nothing makes sense.
Every Instagram expert contradicts the last one. You don't know what to believe anymore.
How it works
Simple system. Real results.
No extreme diets. No two-a-day workouts. Just five habits, dialed into your life — with someone keeping you honest the whole way.
Get Your Custom CAP Targets
We dial in your personal calorie and protein targets — not some generic internet formula. Your body, your goal, your numbers.
Follow Your Summer-Proof Plan
Your workout plan (home or gym, 30 min, 3x/week) and 30-day meal plan land before Day 1. Barbecues, lake trips, late nights — all accounted for.
Earn Points. Climb the Leaderboard.
Every workout, walk, and nutrition goal earns points. It's not just accountability, it's a game. A game that gets you lean.
Get Your Weekly Report Card
Every Monday you get a check-in. Mitch reviews it, adjusts your plan, and keeps you on track. No guessing. No drifting.
What's included
Everything you need. Nothing you don't.
This isn't a PDF and a Facebook group. It's a full coaching system built for how real people actually live.
Custom CAP Targets
Your personal calorie and protein numbers, set for your body and your goal. The only two numbers that actually matter.
Custom Workout Plan
Home or gym. 30 minutes. 3x a week. Full-body strength training built to preserve muscle while you lose fat.
30-Day Summer Meal Plan
Built around your schedule — including barbecues, cottage weekends, and nights you just don't feel like cooking.
Free Hormone & Blood Work Consult
A free initial consult through our local partner to explore GLP-1s, HRT, or TRT — if and when it makes sense for you.
Weekly Check-Ins with Mitch
A structured report card every Monday. Mitch reviews your week, spots what's working, and adjusts on the fly.
Points Challenge + Community
Earn points for every habit hit. Climb the leaderboard. Win prizes. Do it alongside people who actually show up.
The framework
The Big 5. The only system you'll ever need.
Forget the fads. The boring stuff works. And we've got 2,000+ transformations to prove it.
CAP Control
Calories + Protein. Two numbers. All the results.
Drink Water
3 litres a day. Simple, unsexy, wildly underrated.
Sleep 7-8 hrs
You can't out-train a chronic sleep deficit. Full stop.
Lift Weights
3x a week. Non-negotiable if you want to look like you lost fat.
Move Daily
8,000 steps. Not a workout. Just movement. It adds up fast.
Your coach
Hey, I'm Mitch.
I spent a decade doing everything wrong. Keto, carnivore, two-shakes-a-day, running my face off — and staying stuck at the same weight year after year.
When I finally figured out the boring stuff that actually works, I stopped yo-yoing and started helping other people do the same. Over 2,000 of them, in fact.
I'm a Winnipeg-based fitness and nutrition coach, and this summer I'm doing the challenge right alongside you. You'll see exactly what I eat, how I train, and what I track — in real time.
Real results
What happens when people actually do the work.
"Down 38 pounds since January 2024. I work a sedentary IT job and I still made it work. The system is simple — that's the whole point."
"The challenges are great and motivational. Having Mitch check in every week means I actually do what I said I was going to do."
"I've tried everything. This is the first thing that didn't feel like a punishment. And it's the first thing that actually worked long-term."
The next step
See if it's a fit — on a free call.
Spots are limited and every new member starts with a quick consult. We'll look at your goal, your roadblocks, and map a plan — whether you join or not.
6-Week Beach Ready Challenge
Here's everything you get once you're in:
- Custom CAP targets (calories + protein)
- Workout plan — home or gym, 30 min, 3x/week
- 30-day summer meal plan
- Free hormone + blood work consult
- Weekly check-ins with Mitch
- Points challenge + leaderboard + prizes
- Community access — coaches + fellow challengers
🔒 No credit card to book · Spots are limited · Existing members join free
FAQ
Good questions. Straight answers.
I'm already a Cal Fit member. What do I do?
You join free — no need to book the consult. Watch for your application email and sign up through the program. The challenge appears on your leaderboard once the current one wraps.
What does it cost?
We go over the investment on your consult call, once we know it's actually a fit for your goals. Most members stick around 6-12 months after seeing results — so we'd rather earn that than pitch a price to a stranger. The call itself is free.
What if I have barbecues and summer plans?
Good — so does everyone else. The whole system is built around real life. Maintenance days, flexible calorie cycling, and planning ahead mean summer plans don't derail your progress.
Do I need a gym membership?
Nope. We build your workout plan around whatever you've got — home, gym, or a set of dumbbells in the garage. 30 minutes, 3x a week. That's it.
What's the hormone consult about?
If you think hormones might be playing a role in your results, we've partnered with a local clinic to get you a free initial consult. No pressure. Just an option if it makes sense for you.
When does the challenge start?
Once the current challenge wraps (mid-July). New members start a short primer phase to get set up, then jump into the full challenge with everyone else.
Last chance
This summer is going to pass either way.
The only question is whether you're in the same spot in September — or somewhere better. Let's find out on a quick call.
Book Your Free Consult →Limited spots · No credit card · No BS.
