Your Health Shouldn't Be Improvised
Concierge-level coaching for busy business owners who are done guessing with their health
⭐ ONLY 6 SPOTS AVAILABLE
You're Running on Empty
You've built something real. You're crushing it in the boardroom. You close deals. You make decisions that move millions. You lead teams. You own the room.
But your health? That's being managed by caffeine, willpower, and hope. No system. No accountability. No plan.
Here's the thing: Your energy levels affect every meeting. Your sleep quality impacts every pitch. Your focus determines every decision. Your hormones influence your mood, your confidence, your productivity. Everything you've built stands on the foundation of your health. And right now, that foundation has cracks.
The executives who win don't just work harder. They have a system. They have accountability. They have someone in their corner who knows exactly what they need.
Real People. Real Results.
These aren't fitness models. They're busy people with jobs, kids, and full calendars who decided to stop guessing.
Sean
Lost 100 pounds. Not with a fad. Not with a crash diet. With a system, a coach, and the kind of accountability that actually sticks.
100 lbs lost
Brian
Dropped the belly, kept the muscle. No starvation. No six-hour gym sessions. Just the Big 5, done right.
Body recomposition
Sandy
A complete transformation built on sustainable habits. No extreme diets. No miserable cardio marathons. Just consistency and coaching.
Total body transformation
Martha
Strength training plus smart nutrition. The kind of change you can see and feel in how your clothes fit and how you carry yourself.
Lean muscle + fat lossThe Premium Program
$997/month or $8,997/year (3 months free) — Concierge service, max 6 clients
📬 Welcome Package
Premium materials shipped right to your door to kickstart your journey
1-on-1 Training
Up to 4 monthly personal training sessions per month directly with Mitch
Coach in Your Pocket
24/7/365 direct access to Mitch through app, email, and ongoing coaching support and accountability
Done-For-You Nutrition
Custom diet plan and personalized workouts in an app that adapts as you hit plateaus
Weekly Assessments
Detailed report card and video assessment from Mitch to track progress and make adjustments
Executive Health Analysis
Bloodwork review, peptide and supplement protocol guidance, and longevity-focused optimization tailored to your body and goals
Live Weekly Q&A
Members-only coaching call every Wednesday to ask questions and get real-time guidance
Accountability Community
Closed-door coaching group with small accountability teams of 3-4 for quarterly boot camps
17 Bonus Guides
Supplements, recipes, sleep optimization, hormone protocols, and more ready to download
Weekly Coaching Emails
The Monday Message and other weekly accountability emails to keep you on track
This Is a Business Investment
Many business owners expense executive coaching as professional development. Talk to your accountant about how health and fitness coaching might apply to your situation.
Do the Math
What's the real cost of brain fog? Of poor sleep? Of low energy in back-to-back meetings? Of hormones that are out of whack? What's one bad decision worth? What's a missed opportunity worth?
If you increase your productivity by just 5%, this program pays for itself. If you make better decisions. If you close one more deal. If you have the energy to actually enjoy what you've built.
This isn't an expense. This is an investment in the tool you use every single day to make money: yourself.
Who's Actually Coaching You
Mitch Calvert is a fitness and nutrition coach based in Winnipeg. He's spent the last decade building something rare: a system that actually works for busy, driven people.
Mitch doesn't believe in complicated. His approach is built on the Big 5 Framework: eat right, drink water, sleep 7-8 hours, lift weights, and move daily with 8K steps. Simple. Proven. Results-focused.
The Big 5 Framework
CAP Control: Simple, sustainable nutrition without the noise
Hydration as a foundation, not an afterthought
The most underrated performance hack in business
Build strength, preserve muscle, increase resilience
8K+ steps: active recovery, mental clarity, longevity
Your Investment
Two ways to get the same premium coaching. Choose the commitment level that makes sense for you.
Perfect if you want to try the program with zero long-term commitment.
Start anytime, cancel anytime.
Lock in the best rate and get 3 months completely free when you commit for the year.
Save $2,967 compared to monthly payments.
Questions?
Many business owners expense executive coaching and professional development programs. Since this is premium coaching for your health and performance, talk to your accountant about whether it qualifies as a deductible business expense for your situation. We've had many clients successfully write this off as executive coaching.
Everything in this program is app-based and virtual-friendly. Your workouts adjust based on where you are. The accountability app works anywhere with internet. The group zoom workouts work from your hotel room. Mitch has coached executives all over the world. Travel won't slow you down.
This isn't a program you follow. This is concierge coaching with direct access to Mitch. You get personalized everything: your nutrition plan, your workouts, your strategy. When you hit a plateau, Mitch adjusts it. When you travel, he accounts for it. When life gets messy, he has your back. You're not following a template. You're working with a coach who knows you and your situation inside and out.
A personal trainer helps you with workouts. Mitch gives you a full system: nutrition coaching, personalized training, accountability, community, detailed progress tracking, video assessments, and direct access whenever you need guidance. You get someone who cares about your results, not just your form on a squat.
Results depend on where you're starting. Most clients report measurable changes in energy levels, mental clarity, body composition, and overall performance within the first month. Some lose 10-20 lbs. Some gain muscle. Most report better sleep, more focus, and the confidence that comes with knowing exactly what to do. The real win is having a system that actually works for your life.
Mitch reviews your bloodwork, current supplement stack, and any peptide protocols you're running (or considering). The goal is longevity-focused optimization: making sure your hormones, markers, and recovery protocols are actually working together instead of against each other. This isn't cookie-cutter advice from a Google search. It's a review built around your labs, your lifestyle, and your goals.
6 Spots. One Coach. Zero Guesswork.
Spaces fill fast. Only 6 people get direct access to Mitch.
Book Your Call Now
