Get Lean This Summer.
Without Ruining Your Weekends.
The 6-Week Beach Ready Challenge gives you the system, the accountability, and the plan — so this is finally the summer that actually sticks.
Join the Challenge for $449 →One-time fee. No contracts. Members join free.
You already know what to do.
So why isn't it working?
Every June you fire up. By week 3 you drift. By August you're back where you started — maybe a little worse. That's not a willpower problem. It's a system problem.
You go hard for two weeks, burn out, and spend the rest of summer "starting Monday."
One barbecue turns into a write-off week. You figure you'll fix it after the long weekend.
You're eating less, moving more — and the scale still isn't budging. Nothing makes sense.
Every Instagram expert contradicts the last one. You don't know what to believe anymore.
Simple system.
Real results.
No extreme diets. No two-a-day workouts. Just five habits, dialed into your life — with someone keeping you honest the whole way.
Get Your Custom CAP Targets
We dial in your personal calorie and protein targets — not some generic internet formula. Your body, your goal, your numbers. This is the foundation everything else is built on.
Follow Your Summer-Proof Plan
Your workout plan (home or gym, 30 min, 3x/week) and your 30-day meal plan land in your hands before Day 1. Barbecues, lake trips, late nights — it's all accounted for.
Earn Points. Climb the Leaderboard.
Every workout, every walk, every nutrition goal hit — you earn points. It's not just accountability, it's a game. A game that gets you lean.
Get Your Weekly Report Card
Every Monday you get a check-in. Mitch reviews it, adjusts your plan if needed, and keeps you on track. No guessing. No drifting.
Everything you need.
Nothing you don't.
This isn't a PDF and a Facebook group. It's a full coaching system built for how real people actually live.
Custom CAP Targets
Your personal calorie and protein numbers, set for your body and your goal. The only two numbers that actually matter.
Value: $150Custom Workout Plan
Home or gym. 30 minutes. 3x a week. Full-body strength training built to preserve muscle while you lose fat.
Value: $20030-Day Summer Meal Plan
Built around your schedule — including the barbecues, the cottage weekends, and the nights you just don't feel like cooking.
Value: $300Free Hormone & Blood Work Consult
A free initial consultation through our local partner to explore GLP-1s, HRT, or TRT — if and when it makes sense for you.
Value: $250Weekly Check-Ins with Mitch
A structured report card every Monday. Mitch reviews your week, spots what's working, and adjusts your plan on the fly.
Value: $600Points Challenge + Community
Earn points for every habit hit. Climb the leaderboard. Win prizes. Do it alongside a community of people who actually show up.
PricelessThe Big 5.
The only system you'll ever need.
Forget the fads. The boring stuff works. And we've got 2,000+ transformations to prove it.
CAP Control
Calories + Protein. Two numbers. All the results.
Drink Water
3 litres a day. Simple, unsexy, wildly underrated.
Sleep 7-8 hrs
You can't out-train a chronic sleep deficit. Full stop.
Lift Weights
3x a week. Non-negotiable if you want to look like you lost fat.
Move Daily
8,000 steps. Not a workout. Just movement. It adds up fast.
Hey, I'm Mitch.
I spent a decade doing everything wrong. Keto, carnivore, two-shakes-a-day, running my face off — and staying stuck at the same weight year after year.
When I finally figured out the boring stuff that actually works, I stopped yo-yoing and started helping other people do the same. Over 2,000 of them, in fact.
I'm a Winnipeg-based fitness and nutrition coach, and this summer I'm doing the challenge right alongside you. So you'll see exactly what I eat, how I train, and what I track — in real time.
A price that removes every excuse.
I lose money on the front end on purpose. Because I'd rather prove the program works than ask you to take a big swing on faith.
6-Week Beach Ready Challenge
New members only. Existing members join free — watch for your application link.
- ✓ Custom CAP targets (calories + protein)
- ✓ Workout plan — home or gym, 30 min, 3x/week
- ✓ 30-day summer meal plan
- ✓ Free hormone + blood work consult
- ✓ Weekly check-ins with Mitch
- ✓ Points challenge + leaderboard + prizes
- ✓ Community access — coaches + fellow challengers
🔒 Secure checkout · Spots are limited
Good questions.
Straight answers.
I'm already a Cal Fit member. What do I do?
Don't click the link above — you join free. Watch for your application email and sign up through the program. The challenge will appear on your leaderboard once the current one wraps.
Why is it only $449?
Because I'd rather prove it works than ask you to go all-in on faith. Most members stick around 6-12 months after seeing results. That's how the math works for both of us.
What if I have barbecues and summer plans?
Good — so does everyone else. The whole system is built around real life. Maintenance days, flexible calorie cycling, and planning ahead mean summer plans don't derail your progress.
Do I need a gym membership?
Nope. We build your workout plan around whatever you've got — home, gym, or a set of dumbbells in the garage. 30 minutes, 3x a week. That's it.
What's the hormone consult about?
If you think hormones might be playing a role in your results, we've partnered with a local clinic to get you a free initial consult. No pressure. Just an option if it makes sense for you.
When does the challenge start?
Once the current challenge wraps (mid-July). New members start a short primer phase to get set up, then jump into the full challenge with everyone else.
This summer is going to pass
either way.
The only question is whether you're in the same spot in September — or somewhere better. For $449, it's not much of a gamble.
Join the Challenge for $449 →Limited spots. · Secure checkout. · No BS.
